Recent advances in GAN and diffusion models have significantly improved the realism and controllability of facial deepfake manipulation, raising serious concerns regarding privacy, security, and identity misuse. Proactive defenses attempt to counter this threat by injecting adversarial perturbations into images before manipulation takes place. However, existing approaches remain limited in effectiveness due to suboptimal perturbation injection strategies and are typically designed under white-box assumptions, targeting only simple GAN-based attribute editing. These constraints hinder their applicability in practical real-world scenarios. In this paper, we propose AEGIS, the first diffusion-guided paradigm in which the AdvErsarial facial images are Generated for Identity Shielding. We observe that the limited defense capability of existing approaches stems from the peak-clipping constraint, where perturbations are forcibly truncated due to a fixed $L_\infty$-bounded. To overcome this limitation, instead of directly modifying pixels, AEGIS injects adversarial perturbations into the latent space along the DDIM denoising trajectory, thereby decoupling the perturbation magnitude from pixel-level constraints and allowing perturbations to adaptively amplify where most effective. The extensible design of AEGIS allows the defense to be expanded from purely white-box use to also support black-box scenarios through a gradient-estimation strategy. Extensive experiments across GAN and diffusion-based deepfake generators show that AEGIS consistently delivers strong defense effectiveness while maintaining high perceptual quality. In white-box settings, it achieves robust manipulation disruption, whereas in black-box settings, it demonstrates strong cross-model transferability.

With the flourishing prosperity of generative models, manipulated facial images have become increasingly accessible, raising concerns regarding privacy infringement and societal trust. In response, proactive defense strategies embed adversarial perturbations into facial images to counter deepfake manipulation. However, existing methods often face a tradeoff between imperceptibility and defense effectiveness-strong perturbations may disrupt forgeries but degrade visual fidelity. Recent studies have attempted to address this issue by introducing additional visual loss constraints, yet often overlook the underlying gradient conflicts among losses, ultimately weakening defense performance. To bridge the gap, we propose a gradient-projection-based adversarial proactive defense (GRASP) method that effectively counters facial deepfakes while minimizing perceptual degradation. GRASP is the first approach to successfully integrate both structural similarity loss and low-frequency loss to enhance perturbation imperceptibility. By analyzing gradient conflicts between defense effectiveness loss and visual quality losses, GRASP pioneers the design of the gradient-projection mechanism to mitigate these conflicts, enabling balanced optimization that preserves image fidelity without sacrificing defensive performance. Extensive experiments validate the efficacy of GRASP, achieving a PSNR exceeding 40 dB, SSIM of 0.99, and a 100% defense success rate against facial attribute manipulations, significantly outperforming existing approaches in visual quality.